Are you up to the Challenge?
The Food Bank for Larimer County has launched into the Pound for Pound Challenge and needs you to join our team. Our goal is to have Larimer County pledge 50,000 pounds which will raise much needed funds and awareness for hunger relief in our local community.

Background
For the second consecutive year, Feeding America will partner with General Mills, The Biggest Loser and other corporate partners to encourage Americans to lose weight through the Pound for Pound Challenge. The program is built around the incredible success of The Biggest Loser, a reality show that challenges and encourages overweight contestants to shed pounds in a safe manner through diet and exercise.

Although Larimer County is known for its healthy lifestyles and outdoor recreation opportunities, the fight against obesity is still a prevalent concern. In fact, according to information provided by Poudre Valley Health System's CanDo, over half (52% between 2007 and 2008) of Larimer County residents are overweight or obese. Among students in Poudre School District, one in four is overweight or obese.  More facts? Obesity Statistics in Larimer County (courtesy of CanDo - PVHS)

How can I help?  Pledge Your Pounds Today
You can help and raise funds for Food Bank for Larimer County by going to www.pfpchallenge.com to pledge your personal weight-loss goal (up to 50 pounds). For every pound pledged, General Mills and other partners will donate 14 cents to our food bank.  If you would like to encourage others to pledge their pounds as well, clip this PFP Coupon and share it with your organization. The Food Bank would be delighted to input their data and pledged pounds.

Our Challenge Champion
Sonny Lubick is our 2010 Pound for Pound Challenge Champion. As the most successful coach in CSU football history, Sonny's community spirit and support of healthy living make him a Champion spokesperson for this campaign. The field at Hughes Stadium is named in his honor.

Campaign Duration
You are not too late to join the cause. The Pound for Pound Challenge runs today through June 30, 2010.

Ambassador Partners
Poudre Valley Health System/CanDo: Coalition for Activity and Nutrition to Defeat Obesity
Public Service Credit Union
City of Fort Collins
Colorado State University
Downtown Business Association
Poudre School District
Foothills Rotary
Breakfast Rotary
Engaging Loveland
24-Hour Fitness
Walgreens
Subway
Otterbox
McWhinney
LSI, Inc.
Strategic Nutrition

Upcoming Events
Coming Soon!

Latest News
Coming Soon!  

Healthy Living Resources
www.candoonline.org
www.livewellcolorado.org
www.thebiggestloser.com

Questions?
Korrie Johnston, Food Bank for Larimer County - Communications Manager, (970) 530-3104 or kjohnston@foodbanklarimer.org